Would people buy it ?
What could you charge ?
Who should you advertise to ?
Let's ask 100 people & find out
Bullet proof +5 when approaching investors.
What should it cost?
Who to advertise to?
Would people buy it?
In which countries?
Spun out of Oxford University's Startup Incubator.
Over 800 peer-reviewed publications in leading cognitive neuroscience journals.
10 years of experience conducting Psychological research online.
Learn more about the founders
Some questions we answer
Would people buy my product ?
Sometimes simple is best. A yes/no question could be used here. We could also measure reaction times to get at (hidden) implicit attitudes.
What should I charge ?
Typically a line-scale can be used with people logging what they would pay through it. We have also developed a range of other techniques though, such as our Boxscale, which we recently found is more accurate than linescales.
Which demographic ?
Many options are available here, ranging from collecting data over several countries, to assessing basic demographic information such as sex and age and even socio-demographic status.
Compare brand image with competitors
One way of doing this is with an implicit task where we look to see how quickly people can respond to several different tasks that incorporate your and your competitors' logos.
Is your packaging conveying the right message? We can find out by testing how various concepts readily link up with your packaging.
Finding the best brand logo
Graphics designers given you several options to chose between? You can find out in minutes which to use with our www.smartcrowd.io app.
Have you a question not covered by the above? Get in contact!
Our Pricing Plans
+we may advise that you collect data from more participants. We typically charge £1 for each additional participant.
*if you want us to test a novel issue, there will be a surcharge depending upon the amount of research we would need to conduct to properly conduct the study. This will be charged at our hourly rate for-startups of £100.
Designed for affordability,
maximising 'bang for buck'
- Design and creation of a standard online study
- Payment of participants+
- Powerpoint debrief including preliminary statistics and graphs
Critical focused research from our core team
- The research, design and creation of a non-standard study
- Payment of participants+
- Full range of modern statistics and graphing used to explore your question
- In depth powerpoint debrief
- 3 hours of support
What people say
Wonderful work. Truly unparallelled. No hesitation in going with FFR again and again and again.
CEO & Founder, TypeTasting. Sarah Hyndman is the founder of Type Tasting. She is a graphic designer, public speaker and event curator known for her interest in multisensory typography and the psychology of type. Sarah is the author of 'Why Fonts Matter' and works on collaborative studies with the Crossmodal Research Laboratory team at the University of Oxford.
Rare to meet true experts in the field. Invaluable advise.
Daniel’s path has led him to bridge Organization Design, Innovation, and Community Architecture in the search of a model capable of creating organizations that not only scale effectively but can also adapt, innovate, and improve society in the process. Beyond Conductal, Daniel is a visiting lecturer at Said Business School (Oxford University), an Associate Fellow of London University, a Co-founder of Crossmodalism, a Fellow of the RSA, and a member of Sandbox. Daniel does regular public appearances, with previous platforms including TEDxUHasselt, TEDxHackney, Tech Open Air Berlin, Fjord Kitchen (Madrid), and MMK16.
Invaluable intuition, impossible to get any other way. Hats off to them!
Jozef Youssef is the creative force behind Kitchen Theory. His years of experience in London’s most highly acclaimed Michelin star restaurants and hotels coupled with his passion for gastronomy, art and science all led to him establishing Kitchen Theory in 2010. Since then Youssef has published his first book; Molecular Gastronomy at Home, and is currently an associate editor at the International Journal of Gastronomy and Food Science. Youssef designs Kitchen Theory’s Odyssey Chef’s Table, corporate experiences and product ‘sensplorations’ , by combining his exceptional culinary skills with ongoing research into the scientific field of gastrophysics, carried out in collaboration with Professor Charles Spence, head of Oxford University’s Crossmodal Department. Youssef’s contribution towards scientific research in the field of gastronomy has led him to travel the world sharing the findings and unique creative method; in which science is used to enhance experience design, resulting in gastronomic experiences which led to Kitchen Theory becoming among the most successful pop-up restaurants in London. Most recently, Youssef has created the Odyssey Chef’s Table, at which he hosts 10 guests, who are set to experience the most multisensory chef’s table in London.